Many of our favorite artists are dropping their highly-anticipated new albums this spring, and Billie Eilish is the next one in line. She finally announced the release of her third studio album Hit Me Hard and Soft, about a month before its release.
Eilish’s album announcement was a long time coming after she intrigued her fans with her marketing strategy. After sharing billboards featuring her new lyrics around the world, she continued the promo on Instagram, where all of her followers have been added to her “Close Friends” list.
All eyes were on her when she finally shared the cover of Hit Me Hard and Soft, which shows her falling underwater, through an open white door. Her third studio album will be released on May 17 via Darkroom Interscope.
Eilish isn’t planning to drop any singles ahead of the album’s release because she sees it as a cohesive collection of songs that should be listened to entirety from beginning to end.
“The album does exactly as the title suggests: hits you hard and soft both lyrically and sonically while bending genres and defying trends… Hit Me Hard and Soft journeys through a vast and expansive audio landscape, immersing listeners into a full spectrum of emotions,” reads the album’s official announcement.
