2024 has been an epic year for Kendrick Lamar, and just when we thought it couldn’t possibly get any better – it did! The 17-time Grammy-winning rapper will be in charge of headlining the Super Bowl LIX halftime show when the Big Game returns to Caesars Superdome in New Orleans in February.
This won’t be the first time Lamar hit the Super Bowl stage. He was a part of the hip-hop celebration in 2022 with Dr. Dre, Mary J. Blige, Snoop Dogg, and Eminem, and he’s planning to remind the world why “rap music is still the most impactful genre to date” at the Super Bowl LIX.
Seth Dudowsky, head of music at the NFL, announced Lamar as the next headliner and said they’re excited to join forces with Roc Nation and Apple Music to deliver another unforgettable halftime show.
“Few artists have impacted music and culture as profoundly as Kendrick Lamar. Time and time again, Kendrick has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop,” Dudowsky said in a statement.
Kendrick Lamar kicked off 2024 with a chart-topping Future and Metro Boomin collaboration “Like That”. This song sparked his feud with Drake, which produced several hit songs, including Lamar’s latest No. 1 single “Not Like Us”.
