The Goop Lab is “designed to entertain and inform” by giving audiences a deeper look at Gwyneth Paltrow’s controversial wellness lifestyle and wellness brand.
The docuseries was Paltrow’s first experience at unscripted television.
“It’s so bizarre, and so different. Normally someone hands me something and tells me what I’m playing. This was from our imaginations and what inspires us, and what we hope to learn more about. It’s been a pretty cool experience,” Paltrow told Variety.
The Goop CEO and founder also had to figure out her place in the show, after years of carefully choosing how much she herself will serve as the brand’s spokeswoman.
“For the show, I asked, ‘How can I be in it, but not too in it?’ It was important for me that Goop staffers be the stars of the show. We have such incredible people at the company. I thought there would be so much more impact to meet and love them, and watch them go through those things,” she said.
The Goop Lab is currently streaming on Netflix.
